Video can do several things for your business and especially your web presence. It can keep potential customers on your website longer, assist in optimizing your website with search engines, and polish your company’s image allowing you to continue to compete in today’s market.
What can video do for your business?
Beyond news sites, video is now the fastest-growing segment of the Internet advertising market. Digital video amounted to $477 million in revenue in the first half of 2009, up 38 percent from the same time period in 2008, according to the Interactive Advertising Bureau.
The New York Times
By BRIAN STELTER
Published: Nov 10, 2009
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Having video in today’s market is important to compete. Let’s face it, when people come to your website do they want to sift through all your information to see if your company is a right fit for them. Having a video that your potential clients can reference quickly can make a difference in keeping them not only engaged, but also building a relationship with them giving you a better chance of “making the sale.”
Video streaming is on the rise again in May as Americans streamed more than 15 billion videos, up 2 percent from last month’s all-time high of 14.7 billion streams. The number of online video viewers also increased from April, up nearly 3 percent to 145 million unique viewers.
The Nielson Wire
Published: June 16, 2011
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Just look at the growing amount of videos around you. Statistic have shown the trend and a business without it runs the risk of losing out on potential money!
Why should you invest into video?
K. C. Estenson, the general manager of CNN.com, a unit of Time Warner, said that “people are using the Internet in a different way now.” He added, “With broadband penetration becoming ubiquitous and more and more sites having this easy capability, people are expecting video to be there.”
The New York Times
By BRIAN STELTER
Published: Nov 10, 2009
The return on the investment should not be the only thought here. Without video, look at the potential losses that your company could lose to the competition. Keeping a strong presence in the market is an essential need to stay competitive in this economy. Video helps with name recognition, longer view times on your website, and can be the glue that ties everything together. Presenting your message in a clear and concise way in a short length of time allows your customers the chance to make a educated decision quickly!
Is video for you?
Video is for everyone! Video is everywhere! Rather it is for commercial or personal use, without a doubt it is the best way to get your message out there!
- YouTube reached over 700 billion playbacks in 2010
- More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute
- YouTube is monetizing over 2 billion video views per week globally
- 94 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
- The number of advertisers using display ads on YouTube increased 10 fold in the last year
YouTube.com Stats